About Us

Qizitown (Ningxia) Health Industry Co., Ltd, a Goji Hi-tech enterprise, is jointly established and financed by Ark Health Industry Corporation and Shaanxi Bio-medical National Level Venture Fund.

The function of Goji, like anti-aging, oxidation resistance, protecting liver & kidney has been widely recognized by international health industry. The demands for Goji and its further processed products from customers of Ark Group natural products export department have risen rapidly. After years of study and analysis, the Corporation decided to invest on a factory at Ningxia in 2007 and officially enter the Goji business thereafter. In order to serve the best Goji products to our esteemed customers, the company once again invested RMB80 million in 2010 to build a modern production plant covering more than 60,000 m2 of land and of which the construction area is nearly 20,000 m2. This plant is located in Zhongning county of Ningxia Muslim Autonomous region, also known as the home of Zhongning Goji. Our 10,000 mu(666.7 m2 /mu) growing base is established strictly complying with the GAP standards and we have ensured that our products are traceable and secured from the source through the requirement of “Plant + Base + Standards” and the guideline of “Unified delivery, Unified management, Unified instruction”.


International Certificates

Establishing the international quality management & control system since the foundation, Red Power has been in the field of exporting for nearly two decades and obtained numbers of international certificates such as ISO9001, HACCP, SC, KOSHER, USDA Organic, JAS, EU Organic, FDA of America, PEPSI GMA-SAFE, HALAL, AIB and others.

During Its Development

Red Power answered the call of local authority and dedicated to the improvement of Goji industry. To better preserve the bioactive substance of Goji and to ensure its original function, Red power has turned to produce liquidized Goji products from traditional dried berry production and gained the national patent of clear Goji juice production. The company has exported its products series like Clarified Goji juice, Goji juice and Dried Goji berry to France, America, Japan and other European, American, Asian countries and has made its fame internationally.


Enterprise Spirit

“From nature, Respect science” is the enterprise spirit of Red Power, guided by which it has established long term strategic corporation relationship with many Chinese research institutes to deeply develop Goji products. Besides, Red Power has forged diversified competition of enterprises and ability of sustainable development through focusing on research and development, continuous innovation, intensive and standardized growing, both traditional marketing way and informationized & network marketing.